Streaming video scramble

A scrum of streaming video competitors has emerged in the past few years to challenge front-runner Netflix. Specific subscriber data is closely held, but here is the competitive landscape as of mid-2021 according to public sources.

Subscribers to U.S. video streaming services (Q2 2021 or as noted)

CompanyUS & Canada SubscriptionsGlobalBusiness model Notes
NETFLIX74,400,000208,000,000Monthly subscription
DISNEY + (Disney)n.a.103,600,000Monthly subscription
HULU (SVOD only) 
n.a.37,800,000Monthly subscription
HULU (SVOD + live tv)
n.a.3,800,000Monthly subscription
n.a.13,800,000Monthly subscription
HBO and HBO MAX (WarnerMedia)44,200,00063,900,000Monthly subscription
AMAZON PRIME VIDEOn.a.175,000,000*Annual subscription* # who streamed video, out of 200 million global total subs
PEACOCK (NBCUniversal)42,000,000*Monthly subscriptions, also
free, ad-supported version
PARAMOUNT +, SHOWTIME, NOGGIN, BET + (ViacomCBS)n.a.36,000,000Monthly subscription
PLUTO TV (ViacomCBS)n.a.50,000,000Ad supported
STARZ (Lionsgate)n.a.16,700,000*Monthly subscription*streaming, out of 29.5M total
DISCOVERY +n.a.13,000,000Monthly subscriptionMerging soon with WarnerMedia
APPLE TV + (Apple)n.a.33,600,000*Monthly subscription*Ampere Analysis 2019 (cited by The Wall Street Journal)

Sources: CNBC, individual service web pages