media-drenched blog

Symphony tracks ratings for streaming TV shows

A startup called Symphony has developed an independent system to track streaming video viewing on services like Netflix to supply data that Nielsen can’t and the streaming services themselves won’t provide.

The system relies on a growing sample audience, currently 15,000 people, who agree to activate a smartphone app that identifies video programs they watch by detecting a program id from the TV audio.

Symphony, which was the subject of a recent NPR story, compiled the following ratings summary:

In Original Streaming Shows, All Top 10 Spots Belong To Netflix

Ratings and viewership represent the average audience of 18-to 49-year-olds over the 35 days since a season’s premiere.

RANKING SHOW AND SEASON AVERAGE RATING AVERAGE VIEWERSHIP (IN MILLIONS)
1 Orange Is The New Black, Season 4 11.52 15.9
2 Fuller House, Season 1 11.31 15.7
3 Stranger Things, Season 1 10.36 14.3
4 Making A Murderer, Season 1 9.65 13.4
5 Marvel’s Luke Cage, Season 1 8.69 12
6 Marvel’s Daredevil, Season 2 6.03 8.3
7 Marvel’s Jessica Jones, Season 1 4.52 6.3
8 Unbreakable Kimmy Schmidt, Season 2 4.39 6.1
9 House Of Cards, Season 4 4.1 5.7
10 F Is For Family, Season 1 3.47 4.8

Notes
— Ratings are based on the percent of a platform’s viewers who watched the program over an average minute.
— The ratings and viewership for Luke Cage are not finalized due to the program’s recent release.
Source: Symphony Advanced Media
Credit: Stephan Bisaha/NPR

Who owns the digital pipelines?

Charter Time Warner Cable Bright House Networks mergerFCC approval of Charter Communications’s merger with Time Warner Cable and Bright House Networks means that three major players — Comcast, the New Charter and ATT — control most of America’s digital pipelines. Cable TV providers suffered what analysts called “modest” losses of video subscribers in 2015, continuing a 2-year trend due to new internet TV competition, “cord-cutting” and “cord-nevers.” Broadband subscriptions, on the other hand, showed strong increases.

Subscribers to U.S. video and internet services (Q1 2016 or as noted)

 

Company Digital TV Internet
COMCAST 22,428,000 24,316,000 Q3-2016 company reports: Video subs increased by 32K in Q3; high-speed internet added 330K subs; 11,643,000 voice customers
NEW CHARTER  17,300,000 19,400,000 Merger of Charter, Time Warner Cable and Bright House Networks approved 2016; 9,400,000 telephone subs.
ATT (includes DIRECTV) 25,300,000 12,900,000 Will stream DirecTV to connected devices in Q4 2016; 54,700,000 consumer wireless customers; merger with Time Warner announced
VERIZON FIOS 5,863,000 7,132,000 112,573,000 wireless customers; acquired AOL in 2015
COX 4,500,000 6,000,000 estimates
CABLEVISION 2,579,000 2,828,000 activated HULU on set-top boxes; 2,185,000 voice customers
SUDDENLINK 1,100,000 1,184,000
DISH 13,900,000  595,000 Q2 2015 – Sling TV subs now included in video count.
GOOGLE na na Kansas City, Austin, Provo

Podtrac releases first U.S. podcast audience rankings

With its new monthly ranking report, podcast vendor Podtrac has stepped up to address a critical need in the podcast industry.

The report, which uses Podtrac’s proprietary data, ranks podcast publishers based on monthly “unique U.S. audience.” That metric is defined as

the count of individual audience members who listen to shows published by a given publisher. Individuals may listen to multiple shows or multiple episodes of shows from a publisher in a month, but they are only counted once in the monthly Unique Audience metric.

Not surprisingly, NPR tops the April 2016 ranking with nearly 62 million downloads for 32 active shows, and a unique U.S. audience of 7.2 million. Two shows made the top 10 without the help of other network siblings — The Moth and Roman Mars’ 99% Invisible.

See the top 10 ranking by network here.