media-drenched blog

Podtrac releases first U.S. podcast audience rankings

With its new monthly ranking report, podcast vendor Podtrac has stepped up to address a critical need in the podcast industry.

The report, which uses Podtrac’s proprietary data, ranks podcast publishers based on monthly “unique U.S. audience.” That metric is defined as

the count of individual audience members who listen to shows published by a given publisher. Individuals may listen to multiple shows or multiple episodes of shows from a publisher in a month, but they are only counted once in the monthly Unique Audience metric.

Not surprisingly, NPR tops the April 2016 ranking with nearly 62 million downloads for 32 active shows, and a unique U.S. audience of 7.2 million. Two shows made the top 10 without the help of other network siblings — The Moth and Roman Mars’ 99% Invisible.

See the top 10 ranking by network here.

Poor Stuart launches 12th annual Oscar prediction contest

February 19, 2016 — The crowd-sourced Oscar prediction contest called Can You Beat the Crowd?, which has a strong track record for forecasting Academy Award winners, reopens today with hopes of a perfect score on Oscar night, February 28.

Unlike forecasts made by industry pundits, prediction markets or computer algorithms, Can You Beat the Crowd? assembles its “crowd wisdom” from the online votes of the movie-going public. It boasts an 80 percent success rate over the past 11 years, including a best-ever 23 out of 24 Oscars in 2014.

The contest officially opens to the public for its 12th season today, presented by arts blog Poor Stuart’s Almanac at poorstuart.com.

Read the full press release

Podcasts, streaming music enabled in 2016 auto dashboards

Podcasts and streaming audio gain prominence on in-dash displays of connected cars from GM, Ford, Chrysler, Audi and Toyota “while AM/FM may be 3 or 4 clicks away,” notes Steven Goldstein in a blog post from CES. Apple CarPlay, Android Auto and custom systems from auto-makers are all battling for the connected driver who likely brings his/her own entertainment to the car via smartphone.