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A startup called Symphony has developed an independent system to track streaming video viewing on services like Netflix to supply data that Nielsen can’t and the streaming services themselves won’t provide.
The system relies on a growing sample audience, currently 15,000 people, who agree to activate a smartphone app that identifies video programs they watch by detecting a program id from the TV audio.
Symphony, which was the subject of a recent NPR story, compiled the following ratings summary:
In Original Streaming Shows, All Top 10 Spots Belong To Netflix
Ratings and viewership represent the average audience of 18-to 49-year-olds over the 35 days since a season’s premiere.
|RANKING||SHOW AND SEASON||AVERAGE RATING||AVERAGE VIEWERSHIP (IN MILLIONS)|
|1||Orange Is The New Black, Season 4||11.52||15.9|
|2||Fuller House, Season 1||11.31||15.7|
|3||Stranger Things, Season 1||10.36||14.3|
|4||Making A Murderer, Season 1||9.65||13.4|
|5||Marvel’s Luke Cage, Season 1||8.69||12|
|6||Marvel’s Daredevil, Season 2||6.03||8.3|
|7||Marvel’s Jessica Jones, Season 1||4.52||6.3|
|8||Unbreakable Kimmy Schmidt, Season 2||4.39||6.1|
|9||House Of Cards, Season 4||4.1||5.7|
|10||F Is For Family, Season 1||3.47||4.8|
— Ratings are based on the percent of a platform’s viewers who watched the program over an average minute.
— The ratings and viewership for Luke Cage are not finalized due to the program’s recent release.
Source: Symphony Advanced Media
Credit: Stephan Bisaha/NPR
Subscribers to U.S. video and internet services (Q1 2016 or as noted)
|COMCAST||22,428,000||24,316,000||Q3-2016 company reports: Video subs increased by 32K in Q3; high-speed internet added 330K subs; 11,643,000 voice customers|
|NEW CHARTER||17,300,000||19,400,000||Merger of Charter, Time Warner Cable and Bright House Networks approved 2016; 9,400,000 telephone subs.|
|ATT (includes DIRECTV)||25,300,000||12,900,000||Will stream DirecTV to connected devices in Q4 2016; 54,700,000 consumer wireless customers; merger with Time Warner announced|
|VERIZON FIOS||5,863,000||7,132,000||112,573,000 wireless customers; acquired AOL in 2015|
|CABLEVISION||2,579,000||2,828,000||activated HULU on set-top boxes; 2,185,000 voice customers|
|DISH||13,900,000||595,000||Q2 2015 – Sling TV subs now included in video count.|
|na||na||Kansas City, Austin, Provo|