Mary Meeker of Kleiner Perkins has released her annual report on internet trends for 2017. Key takeaways include:
- Internet users continue to grow at a 10% annual rate, and the average user spends 5.6 hours daily with digital media, more than half of that on mobile devices;
- Smartphone growth has slowed to 3% from 10% last year;
- Digital advertising spending has overtaken TV ad spending, led by Google and Facebook, and has become increasingly measurable
Here is the full slide presentation (355 slides)
Edison Research’s 2017 Infinite Dial survey (slide deck below) provides a snapshot of the consumer market for many uses of audio, including podcasts. About 24% of American listeners over the age of 12 have listened to a podcast in the past month, the survey reports, and listening is most prevalent in the 25-54 age group. Underscoring the challenge of “discovery” for podcasters, Edison notes that the average podcast listener subscribes to just 6 podcasts out of the 300,000+ available.
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