media-drenched blog

Mary Meeker’s 2017 internet outlook

Mary Meeker of Kleiner Perkins has released her annual report on internet trends for 2017. Key takeaways include:

  • Internet users continue to grow at a 10% annual rate, and the average user spends 5.6 hours daily with digital media, more than half of that on mobile devices;
  • Smartphone growth has slowed to 3% from 10% last year;
  • Digital advertising spending has overtaken TV ad spending, led by Google and Facebook, and has become increasingly measurable

Here is the full slide presentation (355 slides)

Podcast listening grows; consumer ‘discovery’ is key challenge

Edison Research’s 2017 Infinite Dial survey (slide deck below) provides a snapshot of the consumer market for many uses of audio, including podcasts. About 24% of American listeners over the age of 12 have listened to a podcast in the past month, the survey reports, and listening is most prevalent in the 25-54 age group. Underscoring the challenge of “discovery” for podcasters, Edison notes that the average podcast listener subscribes to just 6 podcasts out of the 300,000+ available.

Liven up Oscar night with SRmedia’s ‘Can You Beat the Crowd?’ contest

Get some skin in the game for the Academy Awards. Join a community of movie-lovers who predict the Oscars as a crowd, with uncanny accuracy. If your predictions are even better than the wisdom of the crowd, you win a prize. Register free. (Ends Feb 27, 2017)